10 best mobile app analytics tools

Understanding how users interact with your app is crucial for optimizing its performance and ensuring a seamless user experience. That's where mobile app analytics tools come into play. In the previous article, we described what mobile app analytics is and why it’s crucial to use it for your app enhancement. This time, it’s all about the tools you can use. 

The tools described in this article are the most popular ones on the market. The purpose of this article is not to provide specific recommendations for mobile app analytics tools tailored to your needs. Instead, our goal is to present various tools, enabling you to choose the most suitable solution for your specific context and objectives. 

The best mobile app analytics tools

With a vast range of options available, finding the right tools for your app can be a tough task. That’s why we prepared a list of 10 mobile app analytics tools with descriptions to help you understand which of those is worth a while for your app. 

Mixpanel

Mixpanel is a robust user analytics platform that helps businesses deeply understand user behavior and drive informed actions. It has received a strong rating of 4.6 out of 5 stars based on 1,087 reviews. Below is a breakdown of Mixpanel's features across their different pricing tiers:

Free Tier

• Unlimited data history & seats – no restrictions on how far back you can analyze data or on the number of users. 
• Core reports (including Flows) – basic analytics reports plus the visualization of paths users take within your application. 
• Data dictionary – an overview of the data you're tracking to ensure team alignment. 
• US or EU data residency – choose where your data is stored for compliance needs. Monitoring & alerts: Set up alerts to monitor changes in your data and user behaviors.

Growth Tier (starting at $25.00 per month)

• Unlimited saved reports & cohorts – save and revisit key reports, track groups of users based on behavior or properties.
• Impact report with causal inference – understand the effect of new features on user behavior.
• Data modeling – transform and enrich your data for deeper analysis.
• Group analytics & data pipelines add-ons – analyze accounts or groups, and connect data to other services.
• Legendary email support – get assistance and query resolution via email support.

Enterprise Tier (custom volume pricing)

• Advanced access controls – manage permissions and roles with granularity.
• Experiments & signal reports – test hypotheses and discover patterns in your data.
• SSO & automated provisioning – simplify user access and onboarding with single sign-on and automatic provisioning.
• Seasonal & events-based pricing – flexible pricing options to fit business cycles.
• Premium support & services – access to top-tier customer support and professional services.

Airbridge

Airbridge is a mobile attribution platform designed to accelerate app growth by offering a comprehensive suite of solutions that help marketers measure, analyze, and optimize performance. With a user rating of 4.7 out of 5 stars from 12 reviews at G2, it seems to be well-received by its users. Here are some key features typically offered by platforms like Airbridge:

• Mobile attribution – Airbridge tracks user interactions with marketing campaigns to determine which channels are most effective at leading to app installs or engagements.
• Campaign analysis – the tool provides detailed insights into marketing campaign performance to determine ROI and make data-driven decisions.
• Performance optimization – it uses data to optimize marketing efforts for better user acquisition and retention.
• Privacy-first approach – it’s designed to respect user privacy, a crucial aspect in today's regulatory environment.

Attribution platforms like Airbridge commonly include functionality that helps businesses better understand the user journey and the impact of their marketing strategies on app performance.

Airbridge currently does not offer a free trial, and for pricing, you would need to contact them directly.

Firebase 

Firebase, part of the Google Firebase suite, offers a comprehensive set of tools for app developers. From user segmentation to in-app messaging, Firebase Analytics covers a wide array of features designed to optimize user engagement and app performance. Its seamless integration with other Firebase services makes it a go-to choice for developers within the Google ecosystem.

It’s also a comprehensive platform for creating mobile and web applications. The pricing plans focus on database and hosting specifications. It has a strong rating of 4.5 out of 5 stars from 268 reviews on G2. 

As for mobile app analytics, it includes the following features:

• User engagement tracking – analyze how users interact with your app, including session time and in-app actions.
• Retention reports – measure how often users return to your app after their first visit.
• Event tracking – customize events specific to your app to see what actions are being performed by the users.
• Conversion tracking – designate which user actions count as conversions and measure the effectiveness of marketing campaigns.
• User properties – define attributes to segment your users, like preferences or behaviors, for more targeted analysis.
• Audience segmentation – create dynamic segments of users based on their behavior and target them with personalized content.
• Crash reports – automatically collect crash logs to diagnose and fix issues affecting your users.
• Integration with ad campaigns – assess the performance of your ads and marketing strategies.

Firebase provides a user-friendly interface, which means it can also be an excellent choice for those without deep technical knowledge but who wish to gain insights into their app’s performance. It’s probably the best choice for teams preferring Google’s ecosystem, as Firebase integrates seamlessly with other Google services like Google Ads and BigQuery.

Amplitude

Amplitude offers product intelligence tools designed to aid teams in managing and scaling their digital businesses. The platform is rated 4.3 out of 5 stars. Amplitude typically includes a suite of powerful analytics and product tools such as:

• Behavioral analysis – understanding user behavior through tracking interactions within your app or website.
• Conversion optimization – tools to analyze conversion rates and identify drop-off points to increase conversion.
• Cohort analysis – segmenting users based on shared attributes or behaviors and analyzing these groups over time.
• Product A/B testing – running experiments to test different versions of a feature or product.
• Retention analysis – measuring how effectively you're retaining users and pinpointing what keeps them coming back.
• Funnel analysis – visual representation of the conversion data between stages in the user journey.
• Custom dashboards – building custom dashboards to display metrics that matter most to your business.
• Real-time analytics – providing insights in real-time to respond quickly to emerging trends or issues.
• Data management – collecting and managing user data with powerful querying options.

Amplitude is focused on providing insights that help companies drive growth through better understanding of user experiences. It is suitable for product owners, growth marketers, UX researchers, and data scientists who want to craft exceptional digital products and experiences.

For comprehensive insights into your users and to drive product strategy based on real user data, Amplitude could be a strong contender for your business analytics needs.

Adjust

Adjust is an advanced mobile marketing platform that specializes in user attribution and app analytics. It has a user rating of 4.1 out of 5 stars from 134 reviews. Adjust offers a breadth of features that help marketers measure and optimize their user acquisition and engagement efforts. It offers: 

• Mobile attribution – tracks which campaigns, ad sources, and channels are leading to app installations and conversions.
• App analytics – monitor app performance with key metrics such as user sessions, retention rates, and lifetime value (LTV) analysis.
• Fraud prevention – identifies and blocks fraudulent activities to ensure the integrity of your campaign data.
• Audience builder – create and manage user segments for targeted marketing efforts.
• Automated campaigns – automate marketing campaigns based on analytics data and user behavior.
• Marketing automation – integrate with other marketing tools to create cohesive campaigns across platforms.
• Real-time data – access to real-time data for immediate insights and action.
• Unified dashboard – a central dashboard to track and analyze performance metrics across all marketing channels.
• Store stats – monitors and provides insights from various app stores to help understand where your app stands in the market.

Adjust's platform is robust and can be beneficial for app marketers, product managers, and analysts looking to strategically drive growth in mobile app user bases, increase retention, and maximize revenue. There’s a free trial available.

CleverTap

CleverTap is a prominent mobile marketing platform designed to help marketers and growth teams drive user retention and increase customer lifetime value. With a strong rating of 4.6 out of 5 stars from 433 reviews, CleverTap is recognized for its user engagement and analytics capabilities. Below are some of the features across its different pricing plans:

Essentials ($75.00 per month)

• Craft omnichannel experiences – engage users with cohesive communication across multiple channels.
• Curate your audience – segmentation tools to understand and group your audience effectively.
• Experiment, measure, and optimize – A/B testing and analytics to fine-tune your strategies for better ROI.

Advanced (custom volume pricing)

• Hyper-personalization – deliver personalized content based on user behavior and preferences.
• Automate segmentation – smart tools to segment your users automatically based on their actions.
• Run advanced analytics – in-depth insights to understand user behavior and drive informed decisions.
• Premium engagement channels – access to additional channels for a wider reach.
• Scalable and interoperable platform – easily integrates with other services and scales with your growing user base.

Cutting-Edge (custom volume pricing)

• Intelligent campaigns – use AI to drive engagement and be predictive in your marketing efforts.
• Predictive segmentation – anticipate user behaviors and segment accordingly to tailor your approach.
• Real-time product recommendations – enhance user experience by providing timely product suggestions.
• Simplify execution – user-friendly tools for executing complex marketing strategies easily.

CleverTap offers a comprehensive suite of tools for omni-channel engagement, audience management, personalization, and actionable analytics. A free trial is available to get started.

Businesses that may benefit greatly from CleverTap include e-commerce apps, entertainment platforms, fintech companies, education and learning apps, travel and hospitality services, and any other sectors where mobile user engagement is crucial.

AppsFlyer

For those focused on user acquisition and marketing analytics, AppsFlyer is a standout choice. This tool provides a holistic view of your app's marketing performance, helping you track the effectiveness of your campaigns and understand user acquisition costs. With AppsFlyer, you can attribute installs to specific marketing channels and optimize your advertising strategy for maximum impact.

It is designed to help marketers refine their targeting, optimize ad spend, and enhance their return on investment (ROI). It boasts a user rating of 4.4 out of 5 stars from 477 reviews and offers a free trial. Here are some key features provided by AppsFlyer:

• Mobile attribution – track user interactions with ads across various channels to identify which campaigns are most effective at driving installs and actions within apps.
• Unified analytics – get a single source of truth for all campaign performance data to make informed marketing decisions.
• ROI analysis – measure the return on marketing investment with precision to understand which channels and campaigns drive the most value.
• Fraud prevention – protect your ad spend from fraudulent activities with advanced detection and prevention solutions.
• Audience segmentation – create custom segments based on user behavior and use them for targeted campaigns.
• Deep linking – use deep links to enhance user experience by directing users to specific areas in the app from ads or messages.
• Real-time reporting – access real-time data to quickly respond to trends and adjust campaigns accordingly.
• Market benchmarks – compare your app's performance to industry benchmarks to understand your competitive standing.

AppsFlyer provides comprehensive tools and insights for businesses keen on maximizing their app marketing efforts, from small and medium-sized businesses to large enterprises.

Countly

Countly is a forward-thinking, real-time mobile analytics platform that is open source and offers a free trial. Countly excels in collecting data from mobile devices and visualizing it for the analysis of app usage and end-user behavior. Here are the features across its two main editions:

Community Edition (free)

• Selection of Countly features – access to a variety of the platform's analytics capabilities.
• Self-hosted – host the analytics server on your own infrastructure.
• Non-commercial use – intended for personal use or for non-profit organizations.
• Aggregated data only – provides summarized data views.
• No service level agreements (SLAs) – standard support options.
• Good for small-sized organizations – ideal for small businesses or personal projects.
• Unlimited applications/websites – no cap on the number of apps or websites you can track.
• Unlimited dashboard users – no limit to the number of users accessing the analytics dashboard.

Enterprise Edition (custom volume pricing)

• All Countly features – full access to every feature provided by Countly.
• Self-hosted or private cloud – flexibility in hosting options.
• Data point based pricing – pricing based on the volume of data points collected from your apps.
• Analytics consultant – personalized assistance from an analytics expert.
• Service level agreements – guarantees regarding service uptime and support.
• Raw data access – ability to access and utilize the raw data for advanced analysis.
• Extensible via plugins – customize your analytics with additional plugins.

Countly is suited for a range of users, from individual developers who appreciate the open-source nature and ability to self-host their analytics, to large enterprises that require a customizable, feature-rich analytics platform with a private cloud and support SLAs.

UXCam

UXCam is recognized as another market leader in app experience analytics. It aims to empower mobile teams with fast, contextual, and high-fidelity insights. With a strong rating of 4.7 out of 5 stars from 168 reviews, UXCam has positioned itself as a valuable tool for those looking to deliver the perfect app experience. It offers a free trial for users to test its features. While the specific feature details are not mentioned in the obtained data, UXCam often provides features such as:

• User Session Recording – capture and playback user sessions to understand how people interact with your app in real-time.
• Heatmaps – visual representations of where users touch, swipe, or interact most within your app.
• Issue tracking – identify and monitor recurrent issues users face, such as crashes or bugs.
• Funnel analysis – analyze where and why users are dropping off in the conversion funnel.
• User journey tracking – follow the user journey to gain insights into the app experience from the user's perspective.
• Smart analytics – apply machine learning to uncover usage patterns and anomalies.
• UX Insights – collect qualitative data to understand the 'why' behind user actions.
• Custom event tracking – define and track custom events to capture specific interactions relevant to your app.
• Integration with third-party tools – sync with other analytics and marketing tools for a holistic view of app performance.

UXCam is designed for mobile app developers, UX/UI designers, product managers, and marketers who are deeply invested in crafting a user-friendly and successful mobile app through comprehensive analytical insights.

If UXCam seems like it could meet your app analytics needs, or if you would like to explore its functionalities further through their free trial, you may find it beneficial for understanding and enhancing your app's user experience.

AppTweak

AppTweak is recognized for fueling growth for some of the world’s most popular apps and games by providing actionable insights through a straightforward interface. With a high rating of 4.6 out of 5 stars from 119 reviews, AppTweak offers a range of tools across different pricing plans, starting with a free trial. Below are the key features for each of their plans:

Essential (starting at $83.00)

• Followed Apps: Track metrics for up to 5 apps.
• Keywords: Monitor up to 500 keywords.
• Competitors per App: Track up to 5 competitors per app.
• Seats: 1 user seat.
• Replies per Month: Respond to up to 50 reviews per month.

Grow (starting at $274.00)

• Followed Apps: Track metrics for up to 10 apps.
• Keywords: Monitor up to 1,500 keywords.
• Competitors per App: Track up to 10 competitors per app.
• Seats: 2 user seats.
• Replies per Month: Same as the Essential plan.

Scale (starting at $549.00)

• Followed Apps: Track metrics for up to 15 apps.
• Keywords: Monitor up to 3,000 keywords.
• Competitors per App: Track up to 15 competitors per app.
• Seats: 3 user seats.
• Replies per Month: Same as Essential plan.

Enterprise (custom volume pricing)

• Dedicated account manager: Personalized assistance from a dedicated professional.
• Onboarding & training: Comprehensive training provided by App Growth Consultants.
• Priority assistance & Slack support: Receive priority support and direct Slack communication.
• Access to consulting services: Benefit from expert consulting services to drive growth.
  

AppTweak is suitable for app marketers, ASO (App Store Optimization) professionals, and mobile growth hackers who want to leverage advanced keyword insights, track competencies, monitor app performance, and optimize their ASO strategy for maximum visibility and downloads on app stores.

Conclusion

The selection of proper mobile app analytics tool is crucial for optimizing app performance and user experience. The choice always depends on specific needs and preferences, emphasizing the importance of aligning features with user engagement goals. While not a one-size-fits-all recommendation, the presented tools offer comprehensive features for user behavior analysis, marketing effectiveness, retention, and app experience optimization. 

Thorough research and testing, including free trials where available, are crucial for finding the right fit and ensuring data-driven decision-making in the competitive landscape of mobile applications.