Examples of ChatGPT-based features in (new) mobile apps
The use of ChatGPT-based features in mobile applications has become increasingly popular as developers are now able to create more personalized experiences for app users. These features can help improve user engagement, provide better customer service, and make interactions between people and bots more natural. They also enable more efficient content creation by generating relevant responses.
In this article, we're going to take a closer look at some real-life examples of recently released mobile apps that have integrated ChatGPT-based features. If you're thinking about developing a similar app, these examples could be just the spark of inspiration you need.
What is ChatGPT?
Before diving deeper into the benefits of using ChatGPT for mobile app development, let's first explore what it means.
ChatGPT stands for Chatbot Generative Pre-trained Transformer. It’s a powerful tool based on artificial intelligence and natural language processing that enables developers to create human-like chatbots. It uses a language model to generate relevant responses to user input by leveraging wide amounts of data and content. This enables it to produce human-like responses to a wide range of inquiries, regardless of their complexity or peculiarity, as well as provide content generation features such as automated responses and conversations.
ChatGPT technology has been around since 2020, but it's only recently that it has started to be used in the mobile app space. The AI chatbot is programmed to interact with users in a natural and meaningful manner, covering a wide range of topics.
To sum up, ChatGPT works like a virtual assistant, equipped with an intuitive interface, a language model developed by OpenAI, and natural language processing technology.
ChatGPT-based features in mobile apps
ChatGPT-based features are becoming more and more popular in mobile apps. They can help improve user engagement, provide better customer service, and make interactions between people and bots more natural. They also enable more efficient content creation by generating relevant responses. App owners take advantage of this technology to create a better user experience for their app users.
Modern language models are capable of tackling various tasks. However, they do have their limits. They can only draw insight from their training data, which might be outdated and not customized for specific uses across different applications. This is why the authors of ChatGPR, OpenAI, have created ChatGPT plugins.
These plugins are specialized tools crafted for language models that enable ChatGPT to access current information, perform calculations, or use external services. The doors are wide open for plugin developers to craft their very own plugins for ChatGPT. This is how creating ChatGPT-based features in mobile and web apps has started.
‘The first plugins have been created by Expedia, FiscalNote, Instacart, KAYAK, Klarna, Milo, OpenTable, Shopify, Slack, Speak, Wolfram, and Zapier.’ – OpenAI: ChatGPT plugins
Benefits of ChatGPT-based features in mobile apps
What are some benefits of using ChatGPT-based features in mobile apps? For example, they can help improve customer service by providing more accurate and personalized responses faster than traditional methods. Furthermore, they can enable quick image generation for marketing materials. They can also be used for content creation by generating relevant responses to user queries quickly and accurately. They can also help to manage social media accounts and automate tasks in the app.
In addition, ChatGPT-based features allow developers to create more sophisticated chatbots with natural language processing capabilities, which can improve user engagement. It’s worth mentioning that ChatGPT can also be used to quickly generate content in different languages, allowing companies to reach global audiences more easily.
There are some reasons why you should consider implementing a ChatGPT feature – or a couple of them – in your app, depending on the result you want to achieve. In the following section, we'll explore a few examples to help you determine if this is the right choice for you.
‘Almost all (97%) business owners believe ChatGPT will help their business. One in three businesses plan to use ChatGPT to write website content, while 44% plan to use ChatGPT to write content in other languages.’ – Forbes: How Businesses Are Using Artificial Intelligence In 2023
ChatGPT-based features in new mobile apps – examples
Now, let's focus on the key features driven by ChatGPT plugins that have been integrated into apps for mobile devices. We'll delve into a selection of applications launched in the last couple of months that have incorporated these features and analyze them.
These apps were not developed in collaboration with FiveDotTwelve, so we do not have information about their functionality while you are reading the article. Please consider them as sources of inspiration.
Virtual assistant chatbots
A chatbot powered by ChatGPT technology can be used in an app to generate content ideas and actual content for users. This is one of the main features that many new mobile apps are taking from ChatGPT – a text-based conversational interface. This allows users to type their questions or commands and receive quick responses in a natural language format. Many of these new apps also offer additional features to enhance the user experience, such as customized and relevant answers to questions based on user preferences, smart replies, predictive text suggestions, and more.
These features allow, for example, content creators to quickly generate ideas for social media posts, respond to comments, and engage in conversations with their audience. ChatGPT chatbots can be used to provide personalized responses to questions, suggest relevant articles or links that could be helpful for the user, or even generate complex questions based on the conversation. This helps content creators create more engaging content, as well as develop deeper relationships with their followers.
In addition to conversational interfaces, ChatGPT-based features can be used to generate images. For example, businesses can use ChatGPT prompts to create stunning visuals that will help them stand out on social media. This includes creating custom images with logos and text, as well as animations and graphics that can be used in marketing campaigns. The possibilities are endless, and businesses can utilize these features to create unique and eye-catching visuals that will help them stand out from the competition. Virtual assistant chatbot apps are mostly based on a subscription model.
One example of a chatbot assistant is Chatsonic – a mobile app using the capabilities of GPT-4. Apart from the standard answering questions feature, it has a lot of useful additions to help you carry out human-like conversations, get responses, find information, and write content quickly.
The app offers choosing the ‘personality’, which means it can provide you with answers in different styles, e.g. Interviewer, English Translator, Travel Guide, Fitness Trainer, and Poet. Thanks to the use of GPT-4, you can also choose to include the latest Google data for the results. There’s also an ‘enable memory’ feature – when switched on, it remembers the history of your chat to provide relevant answers.
Lek Powered by ChatGPT
Lek.ai is a writing assistant that writes content for you with artificial intelligence. Its features are similar to the previously described app but the interface differs. The app offers a chatbot you can use to get answers to any questions and a bunch of categories to find content inspiration. The categories are divided into social, email, e-commerce, writing, music, and business. You can find inspiration e.g. for social media posts, SEO Meta texts, sales emails, Amazon product titles, lyrics, and others.
It's one of the many helpful tools that doesn't necessarily use features beyond ChatGPT's capabilities but rather is designed to help you save time on creating prompts.
Language translation and learning languages
ChatGPT-based features can be used to add language translation and interpretation capabilities to mobile apps. By leveraging natural language processing (NLP), ChatGPT-based features can translate user input from one language to another and interpret what is said in order to provide meaningful responses back. This could be beneficial for global mobile applications that need to offer multi-language support, as it eliminates the need for manual translation and interpretation.
Furthermore, ChatGPT-based features can also be used to provide conversational capabilities, enabling users to interact with the app in a natural language. By understanding user language skills, the app can provide a more personalized experience by providing tailored responses that match the user’s level of understanding. This could help to simplify complex processes within an application, making it easier for users to navigate and use the app.
This kind of feature can also be helpful for learning languages. This could be beneficial for mobile apps that are designed for language learning by providing immediate feedback on the user’s progress. Additionally, it could be used to help diagnose problems in the user’s pronunciation or grammar, allowing them to make corrections and improve their language skills.
Translate AI – Translator
Translate AI - Translator uses Artificial Intelligence and Machine Learning to translate text, voice, and images into 100+ languages. Using ChatGPT-based features, the app can quickly and accurately translate text and voice conversations on the go. It can detect the language of a conversation automatically, and then seamlessly switch to the desired output language with a single tap. Users can also draw or take pictures of words or phrases they don't understand, which will be translated on the go. All translations are kept in history, and users can share them with their friends or use them for offline use.
Duolingo is a well-known app for learning languages. It offers quick, bite-sized lessons for 40+ languages. This year, Duolingo has introduced a new version powered by GPT-4 – Duolingo Max. It consists of two features: Explain My Answer and Roleplay.
Explain My Answer provides learners with an opportunity to gain deeper insights into their responses during a lesson, regardless of whether their answer was correct or incorrect. After completing specific exercise types, learners can initiate a chat with 'Duo' (chatbot) by tapping a button. In this chat, they can receive a concise explanation of why their answer was deemed right or wrong, and they can also request examples or seek further clarification
Roleplay enables learners to practice their real-world conversation skills by engaging in simulated conversations with in-app characters. While learners may not be engaging with live humans, the AI powering this feature is highly responsive and interactive. Each conversation is unique, ensuring that no two interactions are exactly the same. Following these interactions, learners receive AI-powered feedback from Duo. This feedback assesses the accuracy and complexity of their responses, offering valuable insights and providing tips to enhance their conversational skills in future interactions.
Customer support and help desks
ChatGPT-based features can be very useful in customer support and help desks in mobile apps. With the use of natural language processing technology, ChatGPT can provide automated assistance to users looking for support. This can be an excellent tool for every e-commerce app.
First, ChatGPT can be used to answer simple and frequently asked questions. By providing a pre-trained model with a database of common inquiries, Chat GPT can provide automated responses quickly and accurately.
Second, ChatGPT can be used to provide more complex customer support in any language, with the help of natural language processing. By understanding the user's query, ChatGPT can provide accurate and personalized responses in a much shorter time than traditional methods.
Third, ChatGPT can be used to identify customer issues more quickly and accurately. By analyzing the user's query, ChatGPT can provide insights into the customer's problem and suggest solutions. This helps support agents respond to customers faster while providing better service.
Morele.net is one of the leaders of the Polish e-commerce market, specializing in the distribution of consumer electronics. The store has put artificial intelligence into practice and implemented ChatGPT for its ‘Ask the Expert’ panel.
Up to this point, customers have used the ‘Ask the Expert’ feature located on the product card. Through this feature, their inquiries were routed to a pool of experts and Morele.net staff. However, the volume of queries has been steadily increasing. Consequently, Morele.net has made the decision to integrate the ChatGPT language model into their system. This AI, fueled by store product data, promptly addresses certain inquiries, streamlining the order process for customers. The integration of ChatGPT will help segregate simple customer queries, allowing experts to allocate more of their time to providing purchase recommendations and resolving more complex issues.
Lush, a global handmade cosmetics brand, also needed to clear their inbox of FAQs and give agents more time to connect with customers. Lush's customer support department faced challenges in keeping up with increasing workloads as the company expanded. However, hiring more agents was not a feasible solution. The company claims that by integrating an AI-based customer support service, they’ve saved 5 minutes per ticket and 360 agent hours each month.
Personalization and recommendations
Personalization and recommendations are essential features of modern mobile apps. ChatGPT can be used to provide personalized content and product recommendations to users based on their preferences, past purchases, interactions with the app, and other data. ChatGPT can deliver highly relevant and customized content that is tailored to a user's individual interests. This can result in higher engagement rates and increased conversion rates for mobile apps. This can result in improved customer satisfaction and loyalty. Based on user feedback, companies can continually enhance and refine recommendations.
This year, Zalando has introduced a fashion assistant powered by ChatGPT across their app and web platforms. The leading European online platform for fashion and lifestyle has an AI assistant that provides customers with relevant products, enabling them to have ongoing conversations to refine their results.
‘With the new fashion assistant, customers will be able to navigate through Zalando’s assortment using their own words or fashion terms, making the process more intuitive and natural. For example, if a customer asks “What should I wear for a wedding in Santorini in July?”, Zalando’s fashion assistant is able to understand that this is a formal event, what the weather is in Santorini in July, and therefore, provide a written explanation with recommendations for clothing based on that input.’ – Zalando to launch a fashion assistant powered by ChatGPT
The integration of ChatGPT-based features in mobile applications is on the rise, allowing developers to create highly personalized user experiences. These features not only enhance user engagement but also facilitate improved customer service, fostering more natural interactions between users and bots. Moreover, they streamline content generation by producing contextually relevant responses.
We hope this article let you explore real-world examples of mobile apps that have successfully integrated ChatGPT-based features.
At FiveDotTwelve, we’re currently working on ChatGPT-based features in several app projects. If you’re interested in integrating ChatGPT into your product, let’s talk.