MVP stands for Minimum Viable Product, which means that you (or along with the hired company) build the product with only the minimum but absolutely essential set of features. It doesn’t mean the app is unfinished or not functional. It helps to validate the most important purposes of the product. What should happen after releasing the MVP? As the owner of the app you should check its performance: if the MVP’s targets, goals and intentions are accomplished. Then, decide whether you should develop the mobile app further or not. By developing further I mean adding new features or changing some, as well as (possibly) modifying the designs.
Once you have made the decision to take action and improve the product, this article will give a couple of hints on what to do next. You’ll also get to know what you should think about before you proceed.
Should you even proceed with the app development?
First thing to do is think about it — why do you want to develop your MVP further? There are a few reasons why it’s worth trying:
When you want to develop your product because it has a chance to be successful on the market, you have an idea to change it only in a way that will improve its performance,
When your product has already been successful but you need a more advanced solution to serve more users.
And when it comes to conditions that you have to fulfil to proceed, you have to be sure that your app actually can be developed and you have a team or a partner who is determined to do this. Developing the MVP cannot be an act of desperation, because then it won’t help you in any way.
Spend some time with the analyst to do the market research again — check if your competition and target audience has changed, make a development plan, a roadmap. Don’t be afraid to use someone’s help but also be involved in this research. You have to be sure that your idea does have a chance to be successful and an experienced team will help you with that, but can’t take responsibility for the decision to develop the app. At a glance, make sure that your product will be positioned around what the customer values and needs. More about this in How to proceed with mobile app development.
What you should know about your future mobile app
As soon as you make the analysis and decide to develop the MVP, you should focus on giving your feedback to the team and providing documentation of the project. Everything depends on the purpose of your mobile app. These are the examples of questions you would be asked by us at FiveDotTwelve before the development:
- Is your MVP concurrent to the app you want to obtain when the project is finished?
- Do you want to keep the features the same but improved?
- Do you want to stick with the current design?
- Do you know what(who) your target audience is?
- Do you have any documentation?
It can also be done if you want to change most of the features and the design. But in this case, remember to go back to what was said above — you need to make a deep analysis to check if the idea for your product is good. It’s also important to know that having ready-made designs doesn’t mean that the team will start the development straightaway. These designs need to be checked e.g. in terms of error states, empty states and differences between platforms. From a technological point of view, it all affects the choice of technology. Then, the team has to check if it’s possible to use the code in which the MVP was written and if so, they can proceed with the development.
You can also take advantage of the reviews from users. Aren’t they the most important here? Taking their opinions into account is even obligatory, because if you succeed to meet their expectations, they’ll keep using the app and they’ll recommend it further.
Who’s going to develop my MVP?
Can the further MVP development be conducted by the same people who released it? Well, if you’re satisfied with their service, then why not? Let’s commission this task to the same team, after they assure that they’re able to do that, of course. Still, it’s not necessary to stay with the same team or company. Not only if something was wrong, but also if you simply want to see a different approach, you can also try to find a different one. Maybe to develop your product, or maybe just to present you a different idea that might inspire you.
If you decide to hire a new team to implement new features to your mobile app, the first thing you need to do is provide the whole documentation from your project. Then, if everything is fine, you can start proceeding with the analyses and get to work. However, there are several cases in which the team might refuse to develop the MVP and offer to rewrite it, e.g. if your application is too old and the technology used for the development is not supported anymore.
We treat each client with MVP and willingness to develop it differently and individually, so you can just drop us a note and ask for advice anytime.