First of all let’s explain what mobile commerce is. It's also called m-commerce or mCommerce and it’s any transaction carried out with a mobile device — smartphone, tablet, wearables.
What is important about it? Mainly, that this type of sales will most likely dominate online shopping within a few years, and you, having an e-commerce based business don't need to create anything new as it may be enough to use your website. However, you’ll have to adopt it to mobile standards.
Going back to the question — why is it a good idea?, find answers in this article.
It will become more and more popular
You won’t even need any statistical data on mobile commerce forecasts. They say, of course, that in the next few years mCommerce is going to dominate most of online shopping. And we can see it everywhere. People want to do shopping in their bed, on the couch in front of the TV, while travelling and so on. And because necessity is the mother of invention, there we are with the expanding mCommerce.
Every online store should have a mobile version. You might say that it is only true in 2021 because of the pandemic and when it’s all back to normal people will prefer to do shopping stationary. Some things will remain the same and consumers won’t choose to buy particular products online when they have the alternative.
But still, even before pandemic, online shopping was gaining popularity because it’s simply convenient. And online shopping is moving to mobile for simple reasons — mobile devices are replacing computers. Fewer and fewer people use a computer for private purposes, after work. Many (especially young) people are abandoning their laptops nowadays in favour of tablets and smartphones, as these devices offer nearly the same features and possibilities.
You will become more profitable
If you strive to reach a great number of customers with mobile commerce (which you definitely should consider), focus on web and mobile development. Whether you decide to improve your online shopping experience on mobile devices by optimizing your website or by creating a mobile app — you’ll have to put some effort and money in it.
But it will pay for itself quickly. Why? Because people choose shops which offer mCommerce over those which don’t have a good website or a mobile app. And it means that encouraging people by a well-working site or application will benefit in having more users. What's quite obvious is that having more users (customers) means gaining more profits on sale.
You don’t have to create a mobile app
Creating a mobile app for your online shop might be a great idea and might provide you with success. But don’t do it in the first place. Most importantly, make your webpage mobile-friendly, so that users can navigate it easily and quickly using a smartphone or tablet browser and buy products without problems or errors. Quick-loading websites are likely to win more sales. That’s because most of the users are quite impatient. Investing in improvements for your website is not as expensive as investing in a mobile app, so it’s better to start with it. Adjusting the site to mobile conditions is also faster.
Consider creating an app once you know it will be useful for your customers and potential clients. You can do it by doing analyses, checking market needs, looking for your clients’ opinions. Then, for example, you can start with MVP (Minimum Viable Product). Check out our article How to reduce mobile app development costs? where we wrote about creating MVP to test the viability of the idea (last paragraph).