SsangYong Motor Company is the fourth largest South Korea-based automobile manufacturer, owned by Indian multinational automotive company Mahindra & Mahindra Limited. The brand began to appear on cars in 1988.

We’ve created a mobile app XL Vitalidad as a part of a promotional campaign for the Spanish branch of SsangYong. It’s intended to break the routine and play games or organize family activities during car trips.

Challenge

XL Vitalidad is an app for the children and adults to organize plans and getaways with the family. It offers a wide variety of games to liven up car journeys, as well as activities in which parents and children can compete, collect points and exchange them for interesting prizes and rewards. You can sign up family members, add new rewards and turn everyday routines into rewarding moments. It includes 500 carefully selected plans and activities per month. Each family can manually customize the awards.

    Project’s scope

    In this project, our task was to prepare the final designs on the basis of the client's projects. We had to adapt the project to mobile standards to develop native apps for Android and iOS and then we launched them on mobile app stores. 

    An additional task was to integrate the marketing services with the branch.io platform.

    Solution

    Technology stack

    Our team

    • 2 Android developers
    • 2 iOS developers
    • Project manager
    • UI/UX designer

     

    Communication

    We mainly communicated with our Partner through phone calls and emails. The project management and tracking was carried out with Trello.

    More about the project Visit website: ssangyong.es
    Promotional video [ESP]: Visit website: bit.ly/youtube-XL-Vitalidad

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