Manufaktura is the largest shopping mall, arts centre and leisure complex in Poland. Based in the city of Lodz, it is an important place in its tourist, cultural and commercial map as it was built by revitalizing former factories in a unique post-industrial space, significant to the city's history. The entire renovation cost approx. 200 million €.

Challenge

Marketing specialists from Apsys Management, the facility manager, came to us with multiple tasks. With Manufaktura's customers in mind, the goal was to make their shopping experience even more pleasant. With the use of technology businesses can provide customers with convenience, keep in touch with them and as a result increase brand loyalty. 

To achieve this, our Partner chose solutions that included a new website, software development for interactive kiosks, implementing bluetooth beacons and creating mobile apps with core features such as:

  • easy access to crucial information such as the map of the facility, list of events, shops, restaurants, current promotions and more
  • showing available parking spaces through integration with the parking system — taking a problem with it off customers' shoulders
  • an interactive historical adventure with a view from before the revitalization of Manufaktura 

A particularly challenging part of this project was the short deadline which required us to efficiently coordinate activities.

Project's scope

Chosen solutions were supposed to be built from scratch, based on our Partner's CMS. We started this cooperation with workshops to discover the needs and carry out analyses. The website was rather outdated to current standards so based on our Partner's decision we cooperated with their agency to polish the new design and then we developed the site. Our team was also responsible for creating native iOS and Android mobile apps as well as developing a web app for interactive kiosks.

Solution

The products that we have created in collaboration with our Partner serve their customers so that they are happy to visit the shopping mall centre on a daily basis and during special events. We continue to maintain and further develop the mobile apps and the website as well as support Apsys with various IT tasks. 

 

Technology stack

The website was built in PHP as their CMS also worked in this technology. Applications were written natively because at that time high-level hybrid solutions did not yet exist.

Our team

  • QA Specialist
  • 2 Android developers 
  • 2 iOS developers 
  • 2 backend developers
  • UI Designer
  • Project Manager

 

Communication

We ran the project using the Trello platform. After the release and during maintenance we use Jira where it’s possible to verify the current tasks of the team. For day to day communication we use Slack. 

Together with our Partner, we analyse every new idea and improvement, advise at every level and keep products up to date. We have been working together since 2016. 

What our Partner says about us

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We’ve been working with FiveDotTwelve for years. They helped us develop a mobile app and a website. They often think ahead of us, they advise along the way and deliver products exceeding our expectations. Working with them has been a sheer pleasure and a huge dose of professionalism.
malgorzata
Małgorzata Drozdowska Marketing specialist at Apsys Management (Manufaktura)
More about the project Visit website: manufaktura.com

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