Mobile app trends in 2024

Mobile app trends in 2024

As we step into the exciting realm of 2024, the mobile app landscape continues to evolve at an outstanding pace. Technological advancements, changing user behaviors, and innovative ideas are driving the mobile app industry to new heights. 

In this blog post, we'll explore the top mobile app trends that are set to redefine the way we interact with technology in the coming year.

Trends in apps for 2024

Artificial Intelligence

As we approach the year 2024, one trend stands out – the integration of artificial intelligence (AI) in mobile applications. From enhancing user experiences to revolutionizing business processes, AI is set to be the driving force behind the next wave of innovation in the app development sphere.

As an example, AI will play a key role in tailoring app experiences to individual users. Advanced algorithms will analyze user behavior, preferences, and interactions to create highly personalized interfaces. There are also other benefits and ideas for using artificial intelligence in mobile apps. If you want to learn more about it, jump to ChatGPT: 23 ideas on how you can use it in your mobile app.

Machine Learning

As machine learning algorithms become more sophisticated, there's a growing emphasis on making AI-driven processes more transparent and understandable. Explainable AI (XAI) will be a key trend, ensuring that users can comprehend how ML algorithms make decisions. This transparency fosters trust and user confidence, particularly in critical applications such as finance, healthcare, and security.


The evolution of Internet of Things (IoT) mobile applications is set to reach new heights too. Companies are not only focusing on consumer-centric IoT apps but are increasingly recognizing the potential of IoT in optimizing internal systems, particularly in industrial settings. More companies will recognize the transformative potential of IoT for optimizing internal systems, especially in manufacturing, logistics, and other industrial sectors. IoT-enabled mobile apps will be instrumental in providing real-time insights, predictive maintenance, and streamlined operations within the corporate environment.

If you’re thinking about building an IoT app, jump to this article

Mobile app brief template

Augmented Reality and Virtual Reality

AR and VR technologies have been on the horizon for some time. In 2024, mobile apps will increasingly incorporate AR elements for enhanced user engagement, whether it's in e-commerce for virtual try-ons or in education for interactive learning experiences. VR applications, on the other hand, will become more accessible, bringing immersive content to a broader audience. 

If you’re curious about our ways to incorporate AR solutions in Flutter apps, go to this article.


As we approach 2024, the impact of blockchain technology on mobile applications will probably intensify. While blockchain applications have been steadily gaining ground, the coming year is expected to bring a surge in both adoption and innovation. The technology's decentralized and secure nature makes it an attractive solution across various industries

Blockchain applications have mostly been associated with cryptocurrencies, but in future, it might mark a shift toward broader adoption. Mobile apps will increasingly leverage blockchain technology for different purposes, including supply chain management, digital identity verification, and transparent record-keeping in fields such as healthcare and finance. This broader application will showcase the reliability of blockchain beyond the realm of digital currencies.

Predictive Analytics

Predictive analytics, powered by advanced algorithms and machine learning, enables apps to anticipate user needs, streamline processes, and deliver personalized experiences. Predictive analytics will drive a new era of hyper-personalization in mobile apps. Building upon user behavior patterns, historical data, and contextual insights, apps can dynamically adapt to individual preferences.

Mobile apps in 2024 will leverage predictive analytics to optimize user engagement strategies. For example, by analyzing user interactions, preferences, and historical engagement data, apps will predict the most effective times for notifications, personalized content delivery, and in-app messages

And yes – you can mix it with Artificial intelligence or Machine Learning too for even better results. 

Sustainability and eco-friendly apps

As environmental consciousness grows, mobile apps will reflect a commitment to sustainability. From carbon footprint trackers to eco-friendly shopping apps, developers will focus on creating applications that promote environmentally responsible choices and lifestyles

This enables us to predict that in 2024, a growing number of mobile apps will enable users to monitor and manage their carbon footprints. These applications will provide personalized insights into daily activities that contribute to carbon emissions, encouraging users to adopt eco-friendly habits. 

Voice Assistants

The well-known voice assistants in 2024 will be characterized by advanced natural language processing capabilities. “Alexa” and other voice assistants are already great helpers in our lives, when they leverage artificial intelligence, they can be even better!

Mobile apps with implemented voice assistants will not only understand user commands but also contextual nuances, allowing for more natural and fluid conversations.

Let’s also not forget about voice shopping. This trend has a chance to glow next year, enabling customers to make purchases, check order statuses, and even receive personalized product recommendations through voice commands

The integration of voice with other modes of interaction, such as visuals and gestures, will also become more prevalent.

On-demand apps

The on-demand app ecosystem has already transformed the way we access services and products, and as we approach 2024, this evolution is set to continue. On-demand apps are becoming more refined, user-centric, and integrated into various aspects of daily life

The trend of hyper-personalization will definitely extend. These apps will leverage user data, preferences, and behavior to provide highly personalized recommendations and experiences. 

Subscription models for on-demand services will become more prevalent. Users will have the option to subscribe to a range of services, from transportation to food delivery, fitness, and beyond. Subscription-based on-demand apps offer convenience, cost savings, and a seamless experience, fostering loyalty among users.

If you want to create an app but you’re not sure what it should be, this might be a good idea. However, mind your competition. There’s already a lot of on-demand apps for food delivery, groceries, transport, and others.

Cross-platform development

Cross-platform development has been a key strategy for creating versatile and accessible applications, and as we approach 2024, this approach is set to experience further improvements. Developers are increasingly focusing on creating apps that seamlessly run across multiple platforms, offering a consistent user experience. 

Cross-platform frameworks, like Flutter, will evolve to offer more features, improved performance, and enhanced compatibility with native functionalities, enabling developers to create high-quality applications that feel native on both iOS and Android platforms.

Jump to 18 things you should know about cross-platform mobile development to get to know more about this method of app development.

Location-based apps

Location-based apps are at the forefront of providing personalized and context-aware experiences, leveraging innovative technologies to offer users more relevant and seamless interactions based on their location. Location-based apps in 2024 will benefit from enhanced accuracy, allowing for more reliable navigation, geofencing, and location-aware features.

It is said that these apps will be “in” as users continue to appreciate more personalized and convenient features, like for example food recommendations and more accessible public transport. 

Moreover, artificial intelligence will play a pivotal role in predicting user movements and behaviors based on historical location data. Location-based apps will leverage AI algorithms to anticipate user preferences, suggesting relevant places, events, or services even before users actively search for them. 

M-commerce apps 

The mobile commerce landscape will continue to grow and experience innovation as we approach 2024. With more people opting for the convenience of shopping on their smartphones, m-commerce apps are set to evolve to meet the changing needs and expectations of consumers. 

This is also thanks to incorporating AR, VR and other technologies for mobile shopping. Users have the ability to virtually try on products, such as clothing, accessories, and even furniture, using AR features within the app. Such features are in demand and introducing them into commercial apps helps encourage new users to download the app.

M-commerce apps will also use AI algorithms to analyze user behavior, preferences, and purchase history, providing personalized product recommendations, discounts, and promotions.


Among all the mentioned trends, artificial intelligence seems to still be at the top, primarily thanks to the emergence of ChatGPT, which has introduced immense possibilities in various business domains. Mobile applications will not be left behind. 

If you want to discuss your app idea, reach out to us, and we'll help you refine the concept and create a great app incorporating the latest trends.